![]() ![]() ![]() "We don't know where this will end up.Early this week, the public got statements from two middle-aged men with shaved heads. ![]() "We will react to any market changes here," said Daniel Adrian, general counsel of podcast platform Acast. Podcasting's open, accessible nature is a key feature of the medium, industry professionals and researchers said, but greater scrutiny and advancements in moderation tools could lead to more investment in reviewing content. "Transcribing every piece of podcast content would be prohibitively expensive." we'd just get a bag of potato chips and turn the speed up to 1.5x and sit down and listen," said Mike Kadin, CEO of hosting platform RedCircle, which largely relies on user reports or signals like racist artwork. "We don't act as moderators," said Blubrry CEO Todd Cochrane, though it responds to takedown requests, citing the example of removing measurement services from a white supremacist group. Several hosting platforms said in interviews they did not have the ability or desire to vet all the content they host. But "a lot of people don't even realize how simple it is to get something through on Spotify or Apple," said Nick Hilton, who runs Podot, a UK-based independent podcast production company and said the Spotify approval process can take only a few minutes. Podcasts not hosted by a Spotify-owned platform submit shows to Spotify for review before their release on the app. Spotify, for example, does not host podcasts, though it owns hosting platforms like Anchor, home of Rogan's podcast, and Megaphone. The patchwork nature of hosting sites and directory apps dilutes responsibility and makes for spotty enforcement on non-exclusive podcasts, industry experts said. Podcasts are generally uploaded to hosting platforms and distributed to directory apps like Apple or Google Podcasts or Amazon Music via RSS feeds or the hosting services. The Rogan saga both raises questions about Spotify's duties when it exclusively licenses shows, and about the broader challenge moderation poses for the podcasting industry. the go-to audio app?" said Owen Grover, former CEO of podcast app Pocket Casts. Is it as hard as creating a multi-billion-dollar, multinational organization that basically is. "I'm really hesitant to just fall back on 'it's hard,' because we know it's hard. As the content available on top platforms swells and new show deals are inked, more robust moderation should be built in, some industry experts argued. Spotify added 1.2 million podcasts to its catalog last year alone. These consultants, most of whom Spotify declined to name, provide its in-house team - which makes all content moderation decisions - with insights, alert it to potential dangers and help it detect abuse. Its content team gets advice from a dozen partners with expertise in hate speech, harassment, child exploitation, extremism and misinformation, the spokesman said. Spotify uses third-party reviewers to help identify harmful content. 2 Reuters interview, Ek called Spotify's global content moderation team a "very big operation." But he and a spokesman declined to quantify its investment in content moderation, how many employees work on platform safety, or say what technologies it uses. , having a format that defies the kind of textual analysis that we've relied upon in the past." "You're faced with something that is uniquely complex, having this volume. read moreĪudio moderation is "a perfect storm," said Mark Little, co-founder of Kinzen, a firm contracted by Spotify to alert it to brewing problems concerning election integrity, misinformation and hate speech across platforms. The nuances of speakers' tones, evolving terms and slang across languages, and the need to contextualize within longer discussions all contribute to the complexity. Moderating audio generally involves converting it to text and using automated tools to filter content or identify moments for human review, but it is time-intensive and inexact, experts said. Spotify Chief Executive Daniel Ek recently told investors he knew its podcasting strategy would "test our teams in new ways." He said it was "implementing several first-of-its-kind measures to help combat misinformation and provide greater transparency." A Spotify spokesman said it was working toward this goal. Unlike Facebook or Twitter, Spotify does not issue transparency reports that would offer public accounting of content removal. ![]()
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